EB x Christopher Bevans Collab
Crafting functional, design-forward product infused with with Eddie Bauer's outdoor heritage.
The gender-neutral collection drew inspiration from the joyful moments shared outdoors by Christopher Bevans, his family and friends at their farm in Portland, Oregon. Blending crisp tailoring, vibrant pops of color and distinctive prints, the collection brought together technical innovation and contemporary design.
The campaign brought that inspiration to life at the farm, featuring Bevans and his family harvesting and sharing a meal. The imagery celebrated the connection between the outdoors, creativity, family and the everyday experiences that influence how we live and what we wear.
Omni-Channel Launch
The launch celebrated Bevans' passion for farming, community and thoughtful product design through an integrated campaign spanning e-commerce, email, social media, storefront displays, a launch event and more—creating a consistent story across digital and physical touchpoints.
Credits
Photoshoot Art Director: Kirsten Kinkead
Creative Director: Christopher Bevans
Photographer: Ryan Bevans
Producer: Kate Newton-Cromwell
Motion DP: Kevin Knutson
Camera Operator: Matthew Gilbertson
Location: McMinnville, Oregon
