Small Sizes. Big Adventures.

Celebrating curiosity, movement, and the magic of growing up outside.

As Creative Director for Eddie Bauer's Fall 2019 EB Kids campaign, I partnered with an exceptional creative and production team to bring the spirit of outdoor childhood to life. Orcas Island became our playground, providing a natural backdrop for the energy of back-to-school season through exploration, texture and light.

We cast a diverse mix of kids and families from Orcas Island and Seattle, grounding the campaign in authentic personalities and a genuine connection to place. Over three days, we explored Mt. Constitution, Cascade Falls, Cascade Lake and the island's rugged waterfront. Between hikes, driftwood building, rock skipping and plenty of laughter, we embraced spontaneous moments of play, letting the kids lead the story rather than forcing it.

Eddie Bauer Kids Fall 2019 campaign photographed on Orcas Island.

Winter storytelling brought a different kind of creative challenge. Shooting in snow in August required inventive problem-solving, and Timberline Lodge on Mt. Hood—the only year-round ski resort in the lower 48—made it possible. We built a mid-mountain snow ramp near Silcox Hut to create a winter environment in 90-degree heat.

Despite the temperatures, the experience felt like pure magic. The kids threw snowballs, sledded on their jackets, built a "hula dancer" snowwoman and played with Bruno, the mountain's St. Bernard mascot. The novelty of snow in summer brought a sense of wonder that translated directly to camera—and reinforced why kids' storytelling works best when it feels real, joyful and a little wild.