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Mendline Wading Jacket
The culmination of a three-year project in close partnership with fly fishing angler Kayla Lockhart, Eddie Bauer launched its first women's wading jacket.
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A testament to the strength and style of women who love the water. Loaded with fishing-specific features, we executed still and motion creative both on location and in studio to communicate the versatility, functionality and chic styling of the jacket.
Organic social launch video and feature walkthrough drove 6% engagement rate and 89% more views than quarterly Reel average.
Credits
Producer: Kirsten Kinkead
Photoshoot Art Director: Kevin Knutson
Photographer: Travis Gillett
Motion DP: Lulu Gargiulo
Location: Darrington, Washington
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