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Mendline Wading Jacket

The culmination of a three-year project in close partnership with fly fishing angler Kayla Lockhart, Eddie Bauer launched its first women's wading jacket. 

Mendline Wading Jacket
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A testament to the strength and style of women who love the water. Loaded with fishing-specific features, we executed still and motion creative both on location and in studio to communicate the versatility, functionality and chic styling of the jacket.



Producer: Kirsten Kinkead 

Photoshoot Art Director: Kevin Knutson

Photographer: Travis Gillett

Motion DP: Lulu Gargiulo

Location: Darrington, Washington

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