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We Know Rain

There’s no bad weather—only bad gear. Growing up in the Pacific Northwest, Eddie Bauer learned that fast. Rain isn’t an obstacle—it’s just part of the day.

For this campaign, we followed local community leaders—tidepooling, exploring dunes, hiking—through ever-changing weather. Out here, you learn quickly how to stay dry, stay comfortable, and keep going, no matter what the sky throws at you.

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Credits

Art Director: Kirsten Kinkead

Photographer + Creative Producer: Tara Kerzhner

Onsite Producer: Andrew Tiner

Motion DP: Matthew Gilbertson

Talent: Jenny Bruso, Mikah Meyer, Kayla Lockhart

Location: Pacific City, Oregon

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